The Bubble Blog: Your Go-To Hub for Marketing Strategies That Work

Customer acquisition costs (CACs) are rising sharply in 2025, with 73% of B2C marketers feeling the pressure. This blog explores why acquisition is becoming more expensive, why only 14% of brands are prioritising retention, and what practical strategies you can use to reduce churn, boost lifetime value, and grow sustainably. Discover how data-led marketing, customer lifecycle automation, and smarter tech integration can drive measurable ROI in a tough economy.