The Bubble Blog: Your Go-To Hub for Marketing Strategies That Work

In a world saturated with digital connection, it’s easy to overlook the value of meeting people face to face. But at Bubble Marketing, we’re firm believers that in-person networking is not only alive and well — it’s a crucial part of growing a successful business.

If you’re running Facebook or Instagram ads and working with influencers or creators, whitelisting is a powerful tactic that can help your campaigns feel more authentic and get better results. Here’s what it means and how to use it effectively.

We’ve all seen it — the overnight success stories. The reel that hits a million views. The business that “blows up” after one clever post.

Marketing, at its core, is about translation. It’s not about how you would say something — it’s about how your audience needs to hear it. When I work with clients, I’m able to take their ideas, their passion, their vision… and translate that into a message that speaks the language of the people they’re trying to reach.

When finance teams start sharpening the knives and looking for places to trim, marketing is often first on the chopping block. It’s an easy target – flashy campaigns, experimental ideas, costs that don’t immediately tie to sales. But here’s the uncomfortable truth: by obsessing over cost-cutting, businesses risk missing out on their biggest opportunities.

Feeling overwhelmed by dashboards, charts, and KPIs? Learn how to cut through the noise, refine your data, and make confident marketing decisions without sacrificing growth. A lighthearted guide to smarter, more strategic insights.